Clever advert

I thought this was a clever way to gain some attention. It plays on the facebook fake news trend which has currently been picked up by media. It made me think about create something for the internet to see if people would just believe it.  Could you create fake news on facebook, as a test to see if people are criticaly thinking or not. we saw a recent talk by hey about digital design careers and the dude spoke about how there is a lack of people doing this for small pieces of info they see on facebook. Not questioning what they are reading and where the facts are from. could be something to do with stigmas.