Design Matters with Mike Rigby

This was a good talk because it spoke about design agencys in both australia and newyork which I had not heard of. He speclised in branding and said something which really made me feel motivated to explore branding more! Branding has always been something I really enjoyed doing however I have had a lack of branding projects so i will make a contious effort to create more. Mike says that by designing with the right ethos he can help make huge social change as a brand is more than just a logo now. He also spoke about an open converation in his Alzheimers australia rebrand this is very relavant for my current project on ballet where we are aiming to create an open conversation between youths to promote more interaction. It gets people talking about issues. The way mike spoke about his work was very inspiring.