Friday, 27 April 2018

Self Branding Research & Idea Development

To begin this I looked for a typeface which could be used throughout the brand. 


I took forward Nimbus Sans and Termina both had some character whilst still being really legible and easy to apply. 




I decided to use a smiley face as my icon for two reason one is It instantly gives the person your handing it to good vibes and it makes the business card a little less formal. All these are subconiously telling the person reading my business card they this person is positive, happy and enfusiactic all things you want a client to think. 






When testing these out on a print I found that lots of the faces created a tacky and childish feel where as good set type and the icon along worked really nicely. I extend this I think I would get the icon made as a stamp to give business cards a hand touch and more variation.


Colour wise I decided to go with Green because this instantly signifies go! Which paired with the smiley icon will help win over clients. And if it doesnt then maybe they arnt the right people. 






Feedback

Luke: Said the idea is nice especially because if you use a stamp depending on your mood could be how many times you stamp the cards. However, he said the smiley icon itself needs some work so have a play around with it.





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