Friday, 28 April 2017

Genral notes from D&AD

Innovation by design - Seymour Powell

What are people doing. Now
What will they be doing

Tech
Cool a laptop that prints as you write and you don't have to plug it in


Discontent - nowness - annarhiggs

Representation apose to diversity

About trusting audience not watering down


Creating the signal and noise

Start thinking like the new bloods and new consumer not the old methods new thinking, new Normal inspiring next gen


Goal

Learn more about the world Possible dissertation point is it helps me to enchanted design practice

Ideas

To put app toget which allows you to check homes befor you go gggp

Change foot wear

Disturbing speachs that people have not done.

How does things like instagram and social media affect our view on the world, what's the difference between then and now

Hahave a look into corps taking over high streets in last 50 years


Create pin series from photo copy work
Look at making new type for black boards
Look at women chefs maybe produce small zine on it.
Look at leeds international festcial

Why do some people like to think out loud


Craig Oldham

Notes

Interesting work coming from the people who are not designers
Trade union solidarity Russian regime ban
Malissa
Reappriating small gestures that are understood across a certain culture where there is an issue

Talking about issues one on one simple idea very powerful


Reclamation

Distillation

Emphatic - using humour

The laughing policeman - racist lemsips

Pins as memes

Gain - nuclear free campaign 80s women's only protest

How can the internet sit in protest they are abit throw away

It's a compliments each other print and screen use together rit this or that

Honesty and conviction
Limited Resourxes
Truthfully to oneself
Inward and outward reflective

Office is structured to so work they will get something out of

What advice could you give to someone doing work on

Find a way to get it into mainstream

Don't be to close to it have an objective view

Kwame - impossible

Notes

Wild rubber

Eyewear made from wire

Opportunity to make more meaning in our lives - give us more time - nikabot

Google tango - 3D mapping for space around you

Bond - wrist band you touch and loved one feels it - love this idea

Constantly lie and designed to take up time

Genaritive design

Machines can optimise

Can print our thoughts dream printer

Wikitribune - building news with the concept of wiki

Thinking about materials being used

Mike rigby - Design as a transformational force

Notes

What can we do in this industry at this time

Changing of design

A smile in the mind
Shift from the world of design to the design of the world

Tim brown


Changed the culture of the orgnisations which spilled out and made change

Love has no label

Calm tech demands to much attention

Should require smallest amount of attention
Make use of periphery

Transition design
Accrlerates societal trainstion

Circular economy

Ellen marca foundation

Automated activism

Fact checked of trump

Robot lawer

Go vote bot

Think about how you can scale

Ask for a raise project

Botbot Helps to democratically bots

Movement not just industry

Transform business
Change minds
And biases


Rga by design

Questions. -

When you design campaign come up against

Jon bigg - Augmented reality

Notes

Ar has been a tool used in 1999 for NASA space craft

Hello Lens ar device / holo scene

Merging of ar vr

What do you need that person to see

What scale is it on from reality to vertical

300 billion dollar area in 2017 from 5 in 2014

Tango, magic leap basis for ar platforms

Using ar for social change by putting people 'into the wild' a exhibition putting people into South Asia rain forest

Ailey

Disnesy creating apps to promote films

Ar and vr will blow up on social media Facebook etc

Facebook filter

World lenses - augment reality





Food and everything else - Dr Morgaine Gaye

Notes

Food is the indicator of the people we hang out with

Hi I'm a vegan example

Texture or food
Texture dine wear
Embossing digital imprinting

Uneven texture in trusted coming away from perfect

Loss of trust lead to new trends in plate etc

Edible packaging

People are moving away from purity toward soul and blackness

People are craving nature'

Connection to something more meaningful

Tools we can use to monitor our vitamin intake and scan super markets

Charcoal foods

The repositions of black will make it uncool and told different connotations for example Isis using the colour

Survival kits rashion boxes

Kidadult

Motifs foods with faces, playful


Distribution - trend

Lawlessness over crowding natural diasters dissent

Fakery to give a sense of stablilty

Disfiguring things this links to my photocopy work

Imperfection is a new trend

Getting back to basic back to real ness

Riot raki

Disturbing South African band

The innovation group - women's interest

Notes

Cultural trends on there website
Elve
The way brand are talking to women is begging to change and is changing

The political consumers we are begging to call brands out

Using hashtags to show sage etc

Ally seems to be coming from teenagers as it's much more acccesible for them to create now

Shift in the notion of a brand, people are creating there own they are the brand themselves

Products that allow you to create your own and resell

Mainstream is viewed through the hentrosexual reality which is not the case

Change Being driven by social media

Inner beauty products - glow

Work for women is changing
There is an increase in entrapraqurs

Female youth are activists

Alll about disturbing notion

Vice media - how to not loss your mind - Fredrick adersen

Notes

Hen conerucail side is very disconnected from what we are trying to do

Glorified butchers re using

Mental model over business model

Human truth should come first

Beyond advertising

Why trend departments?

Adervettising just copying culture

Having purpose and deep understand helped the company

Culture eats strategy

Vice are release media on purpose driven creatives

Ceragious creativity - refinery29

Notes

Create the conditions for creativitys
This can be done through images, word association, bringing people into the room

Laughed to help brain storms

Ridiculous - laughter - idea

Know what works for you

Laughter unlock brilliant

Do it for someone else

Embrace the uncomfortable

Friction creates sparks

29 rooms

Process -

Stefan sagmister - Beuaty

Notes

Talk was really good about beauty and how it's is important and we should look more to make it

I should look into making apps better for project

check our Romain



I made not so many notes for this talk as I was very taken away by it. The idea of beauty as function for me is extremely exciting. beauty evokes emotion which is certainly something I would like to achieve in my own practice. This talk has influenced me investigate this further as a possible disseration topic. The role of beauty in design.

'In a world in which we are overloaded with sensory information, beauty will be one of the most important ways that designers can differentiate products and create wonder amid complexity.' Stefan sagmister/. 

Denstu lab tokyo - Notes

Notes

Staring at the sun

Thinking has. It changed

The beggar of likes manga

Envy on Facebook

Pasta. Not approved by Italians - truth work

Journalistic

Buzz

Honest

Thursday, 27 April 2017

Thomas - Stop selling shit -

Notes

Stuff can be challenged through phones


Posters boys - look up

Gunn rapport 2015

Goodvertisinng - book

Loneliness, stress

Using packaging to create new product ideas

Urbanisation
Demographic change
Education, jobs Arica give them punk
Climate change &a resource scarcity
Economic change - richkidsoninstagram
Digitalisation

Global mega trends

Getting rich consumers to spend there wealth more wisely

Db export brewtoleum biofuel from beer waste

Edible six pack rings

To succes business must do more than miniamisw it's impact it must be designed to have a positive impact.

We are stuck in story telling

Together we pledge - pope

360,000 to 11.25 in 1 year lab burger

Erin smith made her own dress

Regen village James ehrilich

Purposeful companys? - wheelys cafe

500k vs 5k

Company's that slow wealth to be shared and business

Key message - give a damn


Summary


A pattern I picked p is more and more people seem to be creating businesses which give others an oppotuntie to make money through them or start there own business. For example wheelys but i have also seen this in software.

Steve - Creative activism talk - creative lab

Notes

broad range of people for diversity of thought

Idealists

Know the user
Know the magic
Connect the two

Project jacquard - conductive thread touch screen clothing. Jacket for cyclist gps etc apps

Vr Dinosaur a exhibition at museum using tech to create get kids more involved

System based on tangible comments to teach kids about coding.

Tech embowed Steve as kid could empower other kids

Trying to not look at people as commercial transactions

Capable of more than just selling things

Altruism everyday?

1. An illsterlatilns that gives youths a voice at in

Assemble if youth
Children around the world could message in and answer questions for world leaders to see, geurilla

2. A site that helps refugees fleeing civil war

Mobile site with information for refugees
Information Hun with need to know info

Made in 34 hours 100,000 people helped

3.A film about Indian women helping other women get online.

Women have little access to internet in India
Being Internet in remote places with using bikes with phones
Women helping women
How do they get phones

Internet sathi


How x does stuff:
Big problem
Radical solution
Cutting edge tech



Summary

This was a really inspiring talk, I was very intrested in how they are creating clothing which can be used to have digital screen on iThey also t.created some really ethical and well thought problem solving concepts.