Friday, 28 April 2017

Vice media - how to not loss your mind - Fredrick adersen

Notes

Hen conerucail side is very disconnected from what we are trying to do

Glorified butchers re using

Mental model over business model

Human truth should come first

Beyond advertising

Why trend departments?

Adervettising just copying culture

Having purpose and deep understand helped the company

Culture eats strategy

Vice are release media on purpose driven creatives

No comments:

Post a Comment