Notes
Cultural trends on there website
Elve
The way brand are talking to women is begging to change and is changing
The political consumers we are begging to call brands out
Using hashtags to show sage etc
Ally seems to be coming from teenagers as it's much more acccesible for them to create now
Shift in the notion of a brand, people are creating there own they are the brand themselves
Products that allow you to create your own and resell
Mainstream is viewed through the hentrosexual reality which is not the case
Change Being driven by social media
Inner beauty products - glow
Work for women is changing
There is an increase in entrapraqurs
Female youth are activists
Alll about disturbing notion
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